Black Friday Cyber Monday are gigantic days for sales. But you cannot just sit back and hope that all your customers will decide to buy from you on these days. You need to work at it, and using Twitter is a brilliant way to do this. Here’s how:

Twitter for BFCM

The big brands are doing it

The big brands are doing it. They have the budget to do it. And you can do it too. You don’t need a big budget, nor do you need a gigantic audience to make big sales on Black Friday and Cyber Monday. In fact, even if your business is really small and doesn’t have access to as many customers as the big brands (like Walmart or Amazon), there’s still plenty of opportunity for growth in this area because no matter how large your business is—whether it’s small or large—you still have customers who are eager to buy from you!

You don’t need a big budget

You don’t need a big budget to have a successful social media campaign. In fact, you can use it even if you’re not a big brand!

There are several methods to use Twitter if your budget is limited. For example, you might try doing an online contest where followers tweet about their favorite product and the winner gets some sort of prize. Or maybe you could build cool graphics with images from your products and post them on Instagram to get people interested in them (if they’re interested in the image).

You can also set up a free profile on Twitter Advertisement and target specific groups of users who would be most likely to buy from your business based on how they’ve interacted with your page before or what else they’ve said online recently (this is called retargeting). In addition, there’s nothing stopping brands from sharing deals directly with customers by tweeting out coupons and special offers during Black Friday week or Cyber Monday weekend — all without paying extra fees!

Find the best strategies

There are many different methods to approach using Twitter for Black Friday and Cyber Monday, but the key is finding a strategy that works for you. One way to do this is by asking your customers what they think. They might have some great ideas about how you can improve your marketing. Or, if you already know that certain types of content work well with your audience on social media (for example: photos or GIFs), consider focusing on those types of posts during these sales periods. The main thing is to make sure that whatever strategy or tactics are used are aligned with the type of company that’s being sold and its target audience—and don’t forget about ROI!

What you’ve been doing wrong

You’re probably doing it wrong.

You’ve been retweeting and hashtagging your way to social media success, but you won’t see the results you want if your Twitter strategy isn’t personal enough. Many brands use Black Friday and Cyber Monday as an excuse to repost content they’ve already created and tweeted over the year, or they just rehash their last blog post with new images. You can do better than that!

Don’t forget about engagement and conversion

Engagement is crucial! It’s more crucial than conversion, in fact. The best way to measure engagement is by looking at the number of likes, retweets, and comments your tweets receive—these metrics can tell you how successful each of your campaigns are. If you just want to sell products online rather than use Twitter for marketing purposes, this information could help you determine which products are most famous among your followers so that you know where to focus your advertising efforts moving forward.

The right hashtags can make all the difference

Hashtags are an incredibly useful tool for getting your tweet seen by more people. They’re a brilliant way to create relationships with your audience and build brand awareness.

If you want people to notice your tweet, including relevant hashtags is key. The best way to do this is by using hashtags that are relevant to your brand or product—but don’t just stop there! Don’t be afraid of using multiple hashtags in one tweet: the more casual the conversation, the more flexible you can be about how many words you include in each phrase. In fact, using 3-4 different hashtags can actually help boost engagement on Twitter by making it easier for users who might not know what they’re looking at (i.e., potential customers) discover what they need online faster than before—instead of scrolling through several pages worth of tweets until they discover something relevant enough for them even begin engaging with someone else’s content!

To drive sales on BFCM with Twitter, test, plan and don’t forget to engage

You can use Twitter to drive sales on Black Friday and Cyber Monday. The big brands are doing it, so you don’t need a big budget. You can use the right hashtags to increase engagement.


Hopefully, we’ve helped you find out how to use Twitter to drive sales on Black Friday and Cyber Monday. Remember that this is just one of many methods to do it, but it’s certainly an effective one that can help you stand out from the crowd. We’ve covered a lot of ground here—from planning your strategy and budgeting for BFCM promotions, through creating an engaging campaign and tracking its success with analytics software like Google Analytics or Adobe Analytics (formerly Omniture). We’ve talked about hashtags, retweets and interactions as well as how not to forget about engagement after running a successful Twitter promotion!