Table of Contents
Twitter is a great platform for building communities. It’s a fast-paced environment where you can talk to people who distribute your interests and passions. It has more than 300 million active users sending more than 500 million tweets every day. It’s an excellent place to connect with like-minded individuals, network and make new friends.
Find out your purpose
Before you start building your community on Twitter, it’s essential that you figure out what your purpose is. In other words, define exactly why you want to create a community and how that will help achieve your company objectives.
Once you’ve defined your purpose, it’s time to set some objectives for the community. This may sound like common sense but it’s surprising how many people don’t have these things clearly outlined before they begin using Twitter as a marketing channel.
Next up is defining KPIs (key performance indicators). The reason for this is because you’ll need to be able to track how well your community is doing and whether or not the activity being carried out yields results in line with established goals – otherwise known as measuring ROI (return on investment).
Now comes choosing an audience for this particular project; this doesn’t necessarily mean setting up separate accounts just yet but rather deciding who are likely candidates for joining such an effort in order to make sure they’re relevant enough?
Find out the difference between “Community” & “Audience”
As you think about how to use Twitter for community building, it’s essential to figure out the difference between “Community” and “Audience.”
Your “Audience” is a group of people who are interested in your brand or product. Your audience can be as small as only a few people (your mom), or it can be thousands or even millions (the entire population of the United States).
When you are creating content on Twitter to create a community around your business, product or service — instead of trying to attract new customers — you want to build content that attracts other people who distribute your same interests. The common denominator that brings everyone together is their shared interest in whatever topic is relevant for building a community around what you have created/sold/offered/etc.
Set clear objectives and KPIs
Knowing your objectives and KPIs are the first steps toward success.
Ask yourself: What do you want to achieve? How do you define success? How will you measure progress along the way?
Observe the conversations and trends
Twitter is a great place to understand what people are talking about, and it’s even better at revealing what people are interested in. The key here is to listen before you speak—not only does this help avoid #hashtag hijacking (which will make you look bad), but it also gives you an opportunity to understand more about your community and its needs. Once you’ve had some time to observe the conversations happening on Twitter, you can begin introducing yourself into those discussions, building relationships with other users as well as sharing relevant content and creating a sense of community among them.
Join community discussions on Twitter
To get involved in community discussions on Twitter, you will first need to discover them. Community members tend to use hashtags when discussing topics on the social media platform. If you are looking for a specific type of discussion, such as “#community” or “#communitymanagement”, these hashtags should be easy enough to discover. You can also search for relevant discussion topics by clicking on the “Trends” button in your home timeline and clicking on “Topics” at the top right corner of your screen.
Once you have found some relevant discussions on Twitter, it is time to engage with other users who are also participating in these conversations! The goal here is not only to learn more about what people think about numerous elements of community building but also how others feel about certain topics within this field (such as how essential it is for companies who want to create communities).
Encourage communication with your followers
- Respond to all questions.
- Reply to comments.
- Comment on retweets, if you are so inspired.
- Answer to direct messages (DMs).
- Use the @reply function, @mention function and hashtag function intelligently when appropriate.
Provide value to your audience before pushing sales
In order to create a community of followers, you need to give them a reason to follow you. The best way to do that is by providing value. You can do this in many methods:
- Use Twitter for customer service and support. When someone has a issue or question about your product or service, answer it on Twitter. This shows that you care about the people who buy from you and will help them if they have an problem with any part of their purchase experience.
- Answer questions about topics related to your industry or niche as often as efficient (but not too often). If people ask questions on Twitter, respond quickly and accurately so they don’t have to go somewhere else for answers that might not be accurate anyway. Be sure not only the content but also tone reflects authenticity—no one wants advice from someone who isn’t sincere!
Give an incentive to follow you on Twitter
Offer an incentive to follow you on Twitter. If you have a product or service, give them a discount or freebie. Or if you don’t have anything to give away, consider offering a free ebook or webinar. Whatever the incentive is, be sure that it is something that people will want and appreciate.
If someone follows your blog via Twitter, they are more likely to stay engaged with your content than someone who simply reads it without interacting with it in any way (or worse yet—someone who hates it).
Consistent posting is essential because it shows your followers that you are active on Twitter. The best way to be consistent is to schedule your tweets in advance, so that they go out at the same time every day or week. You can do this using a tool like Buffer or Hootsuite, which allows you to schedule posts across multiple social media platforms in one place.
One question people often have is how frequently they should post on Twitter. In general, posting 1-3 times per day works well for many businesses and organizations (although some brands need more frequent engagement). Keep in mind that different industries have different norms when it comes to tweeting frequency: retail companies tend to tweet more frequently than airlines or banks because their products change seasonally and thus demand more updates from users about new items available online via social media channels such as Facebook Pages/Pages Manager app pages or Instagram profiles/stories feature page tabs above user bio section (if any).
You should also consider what types of content work best for specific audiences – whether it’s blog posts with images embedded directly into them using tags within HTML code snippets using bullet points so readers know exactly where each point begins and ends without having to scroll down through paragraphs looking for ones marked by bolded text which makes them easier on eyesight acuity levels due “eyesight ages faster” than just reading words alone without visual cues pointing out where sentences begin ending sentence marks (periods) punctuation marks etc..
Utilize community building tools on Twitter
You can use a number of Twitter tools to help you create your community.
- Use Twitter Lists to keep track of the people you want to follow, and to make sure they don’t miss out on essential information.
- Take advantage of Twitter Polls to get feedback and suggestions from your followers.
- Make use of Twitter Moments for sharing stories and best practices with your community members.
- Use Twitter Live for sharing live events, like Q&As or webinars that are happening in real time on social media platforms such as Facebook Live or Periscope (owned by Twitter).
- Utilize analytics provided by third-party companies like Socialbakers so that you know which types of posts resonate most with your audience, what type of content gets the most likes/retweets/shares etc., who is engaging with it etc..
Why Twitter is a better tool to build Communities than Discord and Slack?
Twitter is a better tool for creating communities than Discord and Slack because it is free to use, and easier to use than Discord or Slack.
Twitter is free to use, whereas the other platforms have a cost associated with them. For example, Slack’s monthly subscription fee starts at $8 per user per month but can be as high as $29 per user per month depending on the features you want your community members to have access too. In addition, Twitter has a simple interface that doesn’t require any training for someone new to social media or technology tools in general; however there are some people who may not be familiar with how Twitter works at its core level (i.e., hashtags), which could cause some confusion amongst your members if they aren’t used using this platform before joining your community.
Creating a community around you takes time and effort but pays off.
Building a community around you takes time and effort, but it is worth it. Community building isn’t just about numbers. It’s about building relationships based on trust, reputation, and a brand that people want to belong to.
A community can be wondered of as a group of people who distribute similar interests or goals, who have established connections with each other (by visiting one another’s websites, for example), and who are connected by a common sense of purpose or cause.
Twitter can be a powerful tool for creating and fostering community, since it’s free, easy to use and has built-in analytics tools that can help you track how your community is growing. It is the right fit for your needs and objectives. Community building is about more than just having more followers, it’s about building a relationship with them. In order to do this, you need to actively engage with people who are following you on Twitter.