Twitter is a great place to connect with people who distribute your interests, but it can be hard to get noticed on the platform. Luckily, there are lots of methods to use Twitter and its content effectively to engage your following and create credibility as an expert in your field. Here at Buffer, we’ve been using Twitter for years now—and our social media team has learned many tips for writing engaging content that gets results:

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Focus on Quality Over Quantity

Focusing on quality over quantity is a key concept for Twitter content. The platform allows you to post about as often as you want, and there’s no need to worry about writing something fresh every day. However, if your goal is engagement and results from your tweets, then it may be better to focus on fewer tweets that are high quality rather than many tweets that aren’t quite as engaging

For example: Not only does this tweet not have much value for the reader, but it also uses an outdated meme (ha ha) in an attempt to be funny. That being said, it’s crucial to remember not everyone will appreciate the same sense of humor—or any sense of humor at all!

Focus Your Energy on Content That Gets Results

The key to long-term success on Twitter is to focus your energy on content that gets results. It may seem like a tall order, but you can use analytics to understand what works and what doesn’t. Once you’ve identified the types of posts that perform best for your company, use them as a template for creating more successful tweets in the future.

In addition to using analytics to improve your posting frequency and impact, be sure that your strategy incorporates a variety of different content types. This will increase the chances that people will see something they want or need from you before scrolling past it in favor of another tweet from someone else’s user account.

Use social media marketing techniques like native advertising (advertisement with an organic feel) and influencer marketing (hiring someone with a large following) in concert with each other so they enhance one another’s effectiveness instead of cannibalizing each other’s reach potential by competing over similar demographics or interests (like selling online courses versus selling physical products).

Use Twitter Threads to Post Longer Content

You can post longer content on Twitter by using Twitter threads. A thread is a series of tweets that have the same username and are linked together by a hashtag. That way, you can use one tweet to link all the others in your thread.

If you’ve ever thought what sort of things people write in their bios, here are some examples:

  • I love writing about food! Here’s my blog: [insert website link]
  • I love reading about food! Here’s my blog: [insert website link]

Try to Keep Posts Under 280 Characters

Trying to get your content across in 280 characters (or less) is a challenge, but it’s not impossible. Here are some tips to keep your tweets under the limit:

  • Don’t use full sentences. If you have more than one sentence worth of content, consider breaking it up into several tweets.
  • Use emojis and abbreviations. We know you cannot spell everything out or else you would never reach the character limit! Emojis and abbreviations will help make those long words shorter so that they fit into the space provided by Twitter’s platform.
  • Use hashtags sparingly. Hashtags make it easier for users on Twitter to discover related content; however, too many hashtags can also be off-putting and distracting from what your post is actually about. If a hashtag makes sense for what you’re posting about (and if you think people might search for it), then go ahead and add one or two relevant ones at most—anywhere between three–five need to do nicely!

Diversify Your Content

It’s crucial to diversify your content by including a variety of different types. The types of content you should consider include:

  • #Hashtag games: These are a brilliant way for users to engage in the conversation and get noticed by their followers. They also help you create a sense of community, since everyone is participating in the same game.
  • Outrageous tweets: While these may be controversial, they can also be very effective at getting attention and driving traffic back to your website (or any other place).
  • Info-graphics: These are an excellent way to present information in an easily digestible format that will keep people coming back again and again for more information on any given topic.

Include a Relevant, Clickable Photo

One of the best methods to get your followers engaged is to include a photo in your Tweets. Make sure that it’s relevant, clickable and not too small or large.

  • Make sure the photo is relevant to the topic. If you’re tweeting about Starbucks closing its stores for bias training, don’t include an image of beans or a barista making coffee!
  • Make sure the photo is clickable. It should have an interesting caption or description that encourages users to click through and read more about it on another page (like this one!).
  • Don’t make it too small or too large—just right! We recommend using Twitter’s native app if efficient because it will automatically resize images so they’re displayed at their best quality across different devices and platforms without distorting them into oblivion (or worse).

Respond to Comments and Questions in a Timely Fashion

  • Responding to comments and questions in a timely fashion is a brilliant way to interact with your followers.
  • Responding to comments and questions helps you figure out your audience.
  • Responding to comments and questions can help you create relationships with your audience, which is especially crucial if you run an eCommerce company or work in sales.
  • Responding to comments and questions can help establish yourself as an authority in your field, so that users trust you when they have questions about the products or services that you offer.

Use compelling images.

  • Use compelling images.
  • Make sure the images you use are relevant to your content. If they’re not, people won’t discover it engaging or interesting and will quickly move on to another tweet.
  • The image should also be visually appealing enough that it can hold a reader’s attention for more than a few seconds; if there’s nothing in the image that makes someone want to look at it, then chances are good that readers will lose interest quickly. This is especially true when it comes to photos of people—if you don’t have an attractive model who has been professionally photographed, your social media followers may not take you seriously as an expert in your field (which could hinder sales).
  • The quality of the actual photo itself should be high: clear focus and exposure levels; no blurry edges; color balance correct (not too bright or dark); good composition with no distracting aspects around the subject matter being shown; etcetera!

Write attention-grabbing titles.

Writing attention-grabbing titles is an crucial part of engaging your followers. The title is what will make them want to click on your tweet and read the rest of it, so it’s crucial that you get this right.

Here are some tips for writing attention-grabbing titles:

  • Use a question or number in the title (e.g., “5 things you need to know about content marketing”)
  • Use a relevant hashtag (e.g., “#contentmarketingtips”)
  • Make sure your title is clear and concise—no more than 70 characters

Write a descriptive, but short, first tweet in the thread.

The first tweet in a thread should be short, descriptive and attention-grabbing. It’s easy to forget this because you’re excited by your idea, but the reader doesn’t know what they are going to get from your thread yet so make sure you grab their attention immediately with a question or statement that makes them want to read more. You shouldn’t need more than two sentences for this first tweet — even one sentence will do if you can use it as a strong teaser that encourages people to continue reading.

Lastly, remember that most people don’t want paragraphs of information dumped on them at once — keep it simple and make sure that whatever content is included within the first message can easily be understood by anyone who sees it (no matter how much experience they have with Twitter).

Vary the length of the tweets that follow.

If you’re using Twitter to write content, remember that the ideal length for a tweet is between 70 and 100 characters. However, when writing Twitter threads (a series of related tweets) don’t make every one of them fall within this range. Otherwise, it will be boring for your followers and they might not follow through to the end.

Instead, vary the length of your tweets so they don’t get too short or too long. For example:

  • One way is to make all of them at least a little bit longer than that sweet spot—but still close enough that people may want more information by clicking on links in replies; this will also encourage others who see your thread as interesting enough for further reading!
  • Another option would be making some really short (keep in mind though this could annoy some followers) but then ending off with something extremely long just in case someone really wants more info about whatever topic you’re talking about; because again…it takes away from other posts.”

Vary the sentence structures and vocabulary you use to hold your audience’s attention.

You’ll want to vary the sentence structures you use, so that your audience doesn’t get bored. Try using short, simple sentences instead of long ones with clauses and phrases. Active voice can help you say what you mean in fewer words—it’s just easier to follow than passive voice, which tends to confuse people because it makes them work harder at understanding what you’re saying.

When writing for Twitter, also make sure your words have impact—use punchy words that have a lot of meaning behind them when efficient. A good example is “love” vs “like”: love is stronger than like and has more emotional connotations attached to it; thusly, it’s more likely to provoke an emotional response from someone who reads your tweet (assuming they’ve read it correctly).

Include a link or call to action at the end of your thread.

You’re not done just yet, though. You also need to make sure that your thread includes a link or call to action at the end of it. This is especially crucial if you have an established following on Twitter, as it will help drive traffic back to your website and give users another reason to follow you there too.

If you don’t already have a landing page set up for this purpose (which I suggest), then the best solution is probably going to be through a shortened URL like bitly or (if they’re not blocked by Twitter).

Don’t forget that if people click on these links in order to access more detailed information about your product/service/business/etc., then they’ll have been exposed further than just seeing one tweet; they’ll see potentially several tweets all together in sequence—just like how it would happen with any other form of online content! This can also increase brand recognition over time because now those users are more likely go back through their timelines looking for related tweets instead of just scrolling past them without reading them first.”

Use “stacked tweets” when appropriate for maximum impact.

Stacked tweets are a brilliant way to organize your content. Stacked tweets are when you publish your tweets as a series, one after the other. Unlike regular tweets, which appear in chronological order on your followers’ timelines, stacked tweets will be displayed in reverse-chronological order (from newest to oldest) with new messages at the top of the stack. You can use this feature to build a timeline of events or emphasize points by publishing short bursts.

Know your audience and create your content around them.

It’s crucial to know your audience and create your content around them. If you can do this, you’ll be able to build more engaging tweets for your followers, which will lead to a better response rate.

In order to know your audience, you need to ask yourself some questions:

  • What are they interested in?
  • What do they want from me?
  • Are there any concerns that I can alleviate?

Once you’ve answered these questions, it will be easier for you to come up with engaging tweets that will work well for your followers.

Make sure your tweets are authentic and return the value for your audience.

  • Use your own voice. Be genuine! You don’t have to use jargon or slang, but if you’re normally funny and sarcastic in real life, don’t be afraid to use humor on Twitter as well. (Note: Not everyone has the same sense of humor as you do and that’s okay!)
  • Don’t be boring! Don’t just regurgitate what others say about their brand or product; distribute unique information that will help readers figure out why they should care about it.

Post at least once a day

Posting at least once a day is crucial to maintain a consistent presence on Twitter. If you don’t post enough, your followers will forget about you!

But don’t overdo it. Posting too many times can be annoying and come off as desperate for attention. Be sure that the content of your tweets adds value to your followers’ lives, or they’ll be less likely to engage with future posts.

Think about what sort of language you can use to get people to click through on your links.

Now that you know what sort of content to distribute, let’s talk about how you can get people to click through on your links. First off, think about what sort of language you can use to get people to click through on your links. For example:

  • Use a call-to-action (CTA). You want the reader to know immediately what they need to do after reading—so give them an incentive for engaging with the link by giving a strong CTA at the end of each tweet. For example: “Click here for more information.” or “Click through below now!”
  • Make it clear what you want the reader to do when they click through on that link. If it’s not obvious from context, add some extra text in there as well as bolding any words or phrases so readers know exactly where their eye is supposed go once they land on this new page!
  • Make sure that link is relevant content—and if it isn’t relevant enough then don’t bother including it at all! This way people will still trust what else is being shared across social media channels too.”

Utilize Twitter threads to tell a story.

If you want to tell a story on Twitter, use Twitter threads. Your followers will appreciate the detail and context you’re providing for your topic.

But be careful about how many tweets you pull together into one thread; if it’s too many or too few, you won’t be able to keep people interested in what’s going on. It should take about four tweets for readers to fully figure out what’s happening and get invested in the story.

Likewise, don’t use too many characters per tweet: keeping the character count low makes reading more enjoyable for people who are following along at home (and also makes it easier for SEO). And finally: don’t give away any spoilers! You’ll want to make sure that each new tweet continues building suspense while still giving accurate information about what is happening in each scene or chapter of your book.;

Use descriptive words that compel readers to click on the link or distribute the message with others.

To make sure your message is clear and concise, you should use words that describe the content. It’s also crucial to use words that describe your audience. By using descriptive words, you’ll help make the content more appealing to readers or Twitter users.

You can write a tweet like this: “I love writing blog posts about how to improve business productivity by sharing ideas with other people”

This tweet contains two descriptive words: “love” and “ideas” which makes it very clear what type of blog posts we are talking about here (and maybe even makes people feel good).

Remember the value of images and videos in the feed, but make sure you don’t lose the impact of the words themselves.

Adding images and videos to a tweet is a good way to keep people engaged and make it more likely they’ll retweet you. However, don’t forget that the text of your tweet is still crucial. Images can be distracting from the message of your content, so use them sparingly—don’t try to communicate everything with an image or video alone.

On the other hand, don’t rely too much on text without any images or videos for support. That can make it hard for people to read what you’re trying to say or figure out why they should care about it in the first place if all they get is words on a screen (and no visual cues). You want them engaged with both their eyes and their brain when reading your tweets!

Content doesn’t have to be hard – just be genuine and discover methods to connect with your audience!

  • Be genuine and connect with your audience.
  • Use your own voice.
  • Write in a way that is easy to read.
  • Don’t be afraid to experiment with different styles or formats, such as writing about other people’s content instead of creating your own or using graphics and photos in addition to text.
  • Don’t be afraid of negative feedback; it can be useful in helping you improve!


We hope these tips help you improve your Twitter presence. If you have questions or suggestions on how we can make this resource even more useful, please let us know!