As brands and consumers settled into a new routine that was caused by the disruption from the pandemic, there’s been a shift in how we all interact and use social media today. And what seemed like the best time to post on social media last year has become more concentrated and focused in 2022.

With nearly 4 billion social media users across all platforms and the average person using several social platforms per month, there’s no doubt that social media presents opportunities for many businesses. In fact, 71% of consumers found themselves using social more than they have in years past, which means brands and marketers need to meet their audiences where they are. And when marketers meet consumers’ expectations on social media, the benefits extend to every area of the business.

We worked closely with our data science team to review findings and trends in social media usage over the past year from more than 30,000 customers and figure out when their content was most and least frequently engaged with, broken out by platform and industry.

Use this data to help inform scheduling for your publishing calendar, or read on for ideas about how to integrate these findings into your own analysis of your specific user user account’s peak times for engagement.

Disclaimer: Data include users from various plan types, industries and locations. All time frames are recorded in Central Time (CST). Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times.

Each social platform has its own benefits depending on your goals, content type and audience. If you’re noticing your engagement isn’t where you want it to be, consider revisiting your social media goals and overall KPIs. Of course, knowing which days you get the most engagement helps you reach those goals as well.

While interpreting the data for each social network individually, we consistently noticed that the highest times of engagement were Tuesdays, Wednesdays and Thursdays at 9 or 10 a.m. Midweek mornings proved to be a successful time across most social platforms, including Facebook, Instagram, Twitter and LinkedIn.

  • Best times to post on Twitter overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.
  • Best days to post on Twitter: Tuesdays through Thursdays
  • Worst days to post on Twitter: Sundays

There’s more to posting on social media than this quick stat though. Each network saw varying ranges of engagement throughout the week and at remarkably different times. And once industries are factored in, engagement varies even more. So while Tuesdays through Thursdays at 9 or 10 a.m. are generally the best times to post on social, there are a few more factors to consider before you schedule any posts.

 

Best Times to Post on Twitter

  • Best times to post on Twitter: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m.
  • Best days to post on Twitter: Tuesdays and Wednesdays
  • Worst days to post on Twitter: Sundays

Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process.

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes.

Remember that Twitter’s use extends beyond breaking news and viral content. Many brands use Twitter as part of their customer care strategy, as an alternative to calling customer support. This is particularly important for the platform as brands continue to build trust between their customers and proactively improve customer experience through social listening as well.

All of these focus areas means brands can have multiple, and sometimes competing, priorities on Twitter. The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter user user account strategy.

 

How to find your own best times to post on Twitter

Social marketers can plan content more effectively when they’re armed with data on the top times to post across social networks. Still, as platforms evolve with how brands and consumers are using social, there are new ways to innovate interactions all the time. New content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

More tips for content scheduling and social strategies

While posting at peak engagement times is a go-to strategy, a detailed analysis of your audience might reveal less busy times when your specific audience is active, but competitors are not. A tool like Twitteroid can help you dig into your own analytics and develop tailored findings for your accounts to complement the wide range of data across industries we’ve surveyed here.

With Twitteroid’s tools like post tagging and cross-channel reporting, you can separate different factors like network or types of media and drill down into how your posting time influenced your social success.

Use Sprout Social Post Performance Report to calculate which of your posts have the most engagement.

 

Use Sprout's Optimal Send Times to calculate your best times to post across your social profiles.

With Optimal Send Times, the specific times that your own audience engages the most are identified based on your publishing history. ViralPost® also continually updates and refines to save you time from doing repeated analyses yourself.
Want to see it in action? Sign up for a free forever membership on Twitteroid.

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across ten industries on these networks:

How this data is gathered

We figure out that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.

We worked with Sprout Social’s data science team to gather this information from their customers.

Now’s the time to test your content calendar. Are you posting when your followers are most active? Start your free user account with Twitteroid and discover your best times to post on social media today.