Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand will’t reach its full potential on Twitter’s native client alone.

If you really want to grow your Twitter profile (and why the heck wouldn’t you?!), embracing third-party tools isn’t just recommended… it’s essential.

Luckily, there’s a whole spectrum of Twitter tools out there (many of them free!) just waiting to help you reach your social media goals. Building your perfect Twitter toolkit to save you time, improve your performance, and help track your highs and lows.

Is your Twitter goal to find influencers, new customers, trends, or sentiments about your brand? Is it to see how far your Tweets are reaching or to conveniently insert photos into your tweets? Or to get more Twitter followers?

Whatever you’re trying to get out of your Twitter experience, there’s a tool to help make your dreams come true. In fact, we’ve compiled a whole list of options: 47 to be exact.

No need to thank us, just dig in and create your perfect Twitter toolkit.



Twitter tools for analytics

1. Twitter Analytics Dashboard

Every Twitter profile has free access to the Twitter Analytics Dashboard. View how many impressions and engagements your tweets get at specific times of the day and week. You will also track the performance of your Twitter cards.

2. Hootsuite Analytics

Get real-time data about your key Twitter metrics using Hootsuite Analytics. Reports are clear and concise, and you will export and distribute them with your team.

Hootsuite Analytics dashboard

3. TruFan

Want to know all the juicy deets about your followers? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

4. Cloohawk

Cloohawk watches your social media metrics like, well, a hawk. The Artificial Intelligence engine continuously monitors your own activities and the actions of your user base, and then makes suggestions to improve your engagement. Cloohawk is available in the Hootsuite App Directory.

5. SocialBearing

Dig deep with this robust (and free!) Twitter analytics tool that allows you to discover, filter and sort tweets or followers by categories like location, sentiment, or engagement. You will also view via timeline or Twitter map to process the data in whatever way works best for your brain.

Twitter tools for competitive analysis

6. Twitonomy

Twitonomy gives insights into anyone’s tweets, retweets, replies, and mentions. You will also view which users don’t follow you back and get analytics on keywords, hashtags, and URLs.

Twitonomy mobile and desktop layout


If a Twitter user account is public, can let you scan it for insights. For instance, if you want to see when your main competitor’s followers are online, or what topics their audience is talking about right now. The app also reveals details that aren’t all the time shown on Twitter profiles, like join date and follower ratio.

8. Daily140

One of those so-simple-it’s-genius tools: sign up for the Daily140, and you’ll receive an email (daily, duh) outlining the most recent faves and follows of Twitter users you want to keep an eye on. If there’s a competitor or influencer you’re curious about, you’ll get all the latest intel delivered right to your inbox.

Twitter tools for identifying leads

9. Audiense

Create segmented audiences based on demographics, personality, interests, and values with Audiense. Engage them with content relevant to their interests and needs. You will get Audiense for free in our App Directory.

Audiense dashboard

10. Mentionmapp

Expand your potential customer base with Mentionmapp. This tool makes it easy to discover people, places, events, and conversations associated with your customers. Understand who your customers are talking to and what they’re saying. Adjust your marketing strategy to better target them.

11. LeadSift

Instead of manually combing the internet for leads, set target parameters in LeadSift. This tool scans millions of conversations to discover who’s talking to your competitors. Focus your marketing efforts on potential customers who are already intending to buy. LeadSift is available in the Hootsuite App Directory.

LeadSift target parameters with conversations

Twitter tools for mentions and monitoring

12. Mention

Mention crawls through Twitter to collect any reference to your brands, products or related topics of your choice, and pulls all the details together into aggregated insights. Mention also allows you to monitor sources outside of Twitter, from other social platforms like Facebook and Instagram to media mentions in press and blog posts.

13. Keyhole

With one-click, build reports for your owned accounts and see how they stack up against your competitors. Keyhole also offers real-time sentiment and data analysis so you will catch trends and themes in the moment.

Keyhole leadsift timeline top posts and influential users

Twitter tools for social listening

14. Hootsuite Streams

On Hootsuite’s dashboard, build multiple Streams to monitor specific keywords, hashtags, and social media accounts so you don’t miss a mention. From here, you will easily engage in conversations with comments, likes, or reshares. Get the 101 on Hootsuite Streams here.

Hootsuite Streams Instagram business

15. Listen

Formerly known as Union Metrics, Listen (powered by Brandwatch) uses advanced Artificial Intelligence to not just crawl for hashtags, but to analyze sentiment and emotion, too.

16. BuzzSumo

Use BuzzSumo to see what content performs best for any topic and who shares it. BuzzSumo also lets you see what content works best for your competitors. Make your content more relevant to any given topic, and stay ahead of the competition.

BuzzSumo active feeds by topic

17. Brandwatch

This social listening tool allows you to discover users relevant to your brand. See demographic data, sentiments, and what users are saying and to whom. With Brandwatch for Hootsuite, you will customize streams of mention results by filters right in the Hootsuite dashboard.

18. Hootsuite Insights

Hootsuite Insights helps you find out conversations happening around your brand. It allows you to gauge sentiments, reply to comments in real-time, and follow key trends. Save time by setting up automatic reports that you will distribute with your entire business.

Hootsuite Insights sentiments comments and key trends

19. Synthesio

Synthesio tracks sentiment so you will learn how customers perceive your brand. You will then engage them with content that better suits their needs and interests. Synthesio is free with a Hootsuite Enterprise profile.

20. Twitter Lists

Build Twitter Lists to sort users into categories. Each List acts as a quick, handy directory that allows you to view a Twitter feed of relevant content. You will also subscribe to lists curated by other users.

21. StatSocial

Gain a deep understanding of your online audiences with StatSocial. This tool gathers insights on users’ interests based on over 40,000 categories. The free StatSocial app for Hootsuite shows the top five segments for each interest category as well as top cities and personality traits.

22. Reputology

Track and manage reviews of your company with Reputology. It monitors Google, Facebook, and more 24/7 so you will engage reviewers in a timely fashion. See what customers are saying, and improve your reputation and their experiences. Reputology is available for free in our App Directory.

Reputology online reviews in one place

23. Tweepsmap

Tweepsmap is an all-in-one social listening tool. Analyze anyone, and research any hashtag or topic to see how far your tweets reach. Learn what your followers like, their sentiments, the best times to tweet, and how users engage your tweets. Save time by making better-informed marketing decisions.

24. BrandMaxima

With 50-plus actionable insights and presentation-ready, sharable infographics, BrandMaxima also offers real-time hashtag tracking and geographical and demographical analysis. ​​BrandMaxima is available in the Hootsuite App Directory.

25. Mentionlytics

Wanna know the big picture about your brand’s reputation? Mentionlytics pulls together a compelling overview from across social media platforms and the web, with an advanced, multi-language sentiment analysis tool. It’s also a brilliant way to find your top influencers. Mentionlytics is available in the Hootsuite App Directory.

Twitter tools for timing

26. Hootsuite dashboard

Hootsuite takes the guesswork out of posting when you use the dashboard, thanks to recommended posting times. These are tailored for each social user account, created based on your audience’s data and behaviors. Learn more about scheduling posts at recommended times here and get the low-down on how to schedule Tweets here.

Twitter tools for Twitter chats


Use to identify influencers and customers you’ve been neglecting so you will give priority to those valuable users. Track mentions of your brand, hashtags, and website too. And use’s clever scheduling to automatically spread your tweets, retweets, DMs, and replies over the best posting times. comes free with a Hootsuite profile.

28. Twchat

It’s pretty bare bones, to be sure (what year was this website created?) but sometimes, simple is what you need. TwChat creates a clean, chatroom-like viewing experience for your Twitter chats. Filter responses to remove retweets, or pull up Q&A or chat-related mentions to help keep the conversation running smoothly.

Twchat chatroom feature for Twitter

Twitter tools for Images

29. PicMonkey

Edit photos, build graphs, and do graphic design with PicMonkey. This tool also offers tutorials.

30. Promo Republic

Promo Republic offers up to 100,000 images and templates. Customize them with your logo, a description, or a link, or build new ones. Schedule or publish your posts right from your Hootsuite dashboard. Promo Republic also offers performance analytics and best posting times, and is available via the Hootsuite App Directory.

Promo Republic add visuals to Hootsuite Scheduling tool

31. Pictographr

The web-based design tool makes it quick and easy to pull together images. Use the searchable graphic library to drag and drop visual elements onto your virtual canvas. A great tool for building graphs and charts. Available via the Hootsuite App Directory.

32. Adobe Innovative Cloud

Browse the Adobe Innovative Cloud Libraries seamlessly, directly in Hootsuite, and then edit them right in the Hootsuite Image Editor using the Media Library. Ta-da! You’re a graphic designer now!

Twitter tools to discover influencers

33. Klear

Klear has one of the most sophisticated influencer search engines. It boasts over 500 million profiles, 60,000 categories, and five years of historical data. Dive deep and discover the right influencers for your brand.

Klear yoga influencer search engine

34. Followerwonk

Discover influencers by searching Twitter bios for keywords. Compare interests, habits, and sentiments between Twitter accounts. If a user shares similarities with your followers, connect with them.

35. Fourstarzz Influencer Recommendation Engine

It’s hard to trust a brand name with two “z”s in it, but despite the questionable spelling, Fourstarzz is a super useful marketing tool both for quickly building an influencer marketing campaign proposal and getting custom recommendations to suit your unique content. Available via the Hootsuite App Directory.

36. Right Relevance Pro

Right Relevence sweeps the web to both identify and rank influences with the most relevant content for your brand. It’ll also note how trustworthy and topical they are, so you will make sure you’re teaming up with people who will truly help you engage in meaningful reach and engagement. Available via the Hootsuite App Directory.

Right Relevance Pro insights articles and influencers

Twitter tools for trending topics

37. TrendSpottr

Use TrendSpottr to detect trends and viral content as they emerge. By detecting potential trends, you will join the conversations early and see who is at the source of them. If you expect a crisis, you will try to prevent it from happening. TrendSpottr comes in a free version in the Hootsuite App Directory.

38. Nexalogy

Sift through irrelevant content and bots to discover meaningful, actionable data with Nexalogy. Search users you follow, hashtags, and keywords to form accurate pictures of conversations that matter to your brand. The Nexalogy app is free with a Hootsuite profile.

Nexalogy search hashtags and keywords

39. ContentGems

Discover timely content that’s relative to your brand with the discovery engine ContentGems. ContentGems boasts a database of hundreds of thousands of sources. This tool is free in the Hootsuite App Directory.

40. iTrended

Search for Twitter trends and get detailed reports on iTrended. This tool shows when a trend went global, where it trended, for how long, and how it ranked. View a zoomable heatmap to see where a trend happened.

41. Trends24

Use the timeline view of Trends24 to see not just what’s hot in the moment, but what’s been buzz-worthy throughout the day. (There’s also cloud view to help you visualize the day’s most prominent topics.) Track trending hashtags locally or globally.

Trends24 worldwide trending hashtags

42. Hashtagify

Hashtagify breaks down the best hashtag suggestions for your industry and brand, and also helps identify relevant Twitter influencers. Two for one!

43. RiteTag

Based on real-time hashtag engagement, RiteTage offers instantaneous suggestions for tagging both images and text. You will also group hashtags together around a given topic and compare their success rate and reach. Functional on either web or mobile.

Twitter tools for following/unfollowing

44. DoesFollow

Plug any two usernames into DoesFollow and see if they follow each other. This tool is great for expanding your potential customer base and contact network.

45. Tweepi

Ready for a little spring cleaning? Tweepi scans your Twitter profile to find inactive or irrelevant (or plain ol’ undesirable) accounts so you will cull your follow list to your heart’s content. Tweepi will also analyze the social value of your active followers to see just how helpful your audience is for your brand.

Tweepi inactive and irrelevant content

46. Twinder

So basic, it’s genius. Using the Tinder-like swipe functionality, Twinder presents one profile from your Follow list at a time, and you will either swipe left to unfollow or swipe right to keep.

47. CircleBoom

Find scam and spam accounts quickly and easily to keep your Follow and Followers list clean and tidy. The tool also offers in-depth user analytics so you will get to know the non-spam accounts in your orbit, too.

Congratulations! You’ve built your perfect Twitter toolkit… and now it’s time to level up the rest of your social media marketing tools to match. Check out our list of the best applications and tools for social marketers or dive deep into the world of Instagram tools here.