Twitter is one of the most trendy social media channels and it’s a great tool for businesses as well. Twitter can help you connect with your customers and potential clients, promote your products and services and much more. This article will show you how to use Twitter effectively as a marketing tool in order to promote your business.


Discover your audience

Before you can effectively use Twitter to promote your business, it’s important that you figure out your audience and what they want. You can do this by:

  • Using tools such as Google Analytics and Alexa Web Ranking to figure out who visits your website and what sort of content they prefer. For example, if people are spending a lot of time on the product pages but not buying anything, there may be something about those pages that needs improvement.
  • Using tools such as BuzzSumo or Google Alerts to see which articles about similar businesses have been published recently so that you can build similar content for yourself (but better!). This way, potential customers will already be familiar with the topic before reading any new information from you on it.

Twitter is the best free marketing source you can get

Twitter is a free social networking and microblogging service that enables users to send and read short 140-character messages called tweets. These messages are displayed on the user’s user account page and delivered to other users who subscribe to the sender’s tweets. The tweeters can also be followed by those who want to receive their tweets in real time.

Twitter is one of the most trendy platforms for business promotion, as it encourages direct communication with potential customers and keeps your brand top-of-mind for existing customers.

Here are some tips on how to use Twitter for marketing:

  • Connect with your audience. By providing promotional offers or discounts, you can encourage engagement among your followers, which increases the chances that they’ll distribute their interactions with friends or family members looking for good deals on products/services like yours. In addition, offering exclusive content as part of a preorder campaign will give people an incentive not only purchase from you but also distribute their purchase experience with others via social media channels such as Facebook or LinkedIn.* Get customer service help directly from the source instead of having someone else answer questions in an impersonal way (or worse yet not at all).

Use Twitter for customer service

We all know how essential it is to respond to customer queries and complaints in a timely manner. But did you know that Twitter could be the best place for this?

  • Use Twitter for customer service
  • Respond to questions about your products, services or business
  • Respond to customer complaints
  • Respond to compliments

Twitter as a lead generation tool

  • Twitter is a great place to generate leads

Lead generation is one of the best uses of Twitter, as you can use it to promote your business, distribute great content and create relationships with new people who might become your customers.

  • Follow up on leads by tweeting at them

If someone follows you on Twitter or responds to one of your tweets, then give it some time and send them a direct message (DM). If they don’t respond after a few days, try sending them another DM or tweet about something related to what they responded to originally—this may jog their memory. If all else fails, go ahead and follow-up again later in the day or week when you know their attention will be better focused on responding than if they had received an unexpected DM from someone they didn’t know during a meeting or busy period where they were focused elsewhere!

Make Twitter one of your main Customer Acquisition channels

Twitter is a great platform for customer acquisition. You can use it to gain new leads, discover new customers or simply grow your following on twitter. You can also use Twitter to get more followers, fans or subscribers.

Use Twitter analytics to see how your tweets are performing

Twitter analytics can help you measure the performance of your tweets. In fact, there are several tools that allow you to do this. I recommend Twtrland because it’s free and easy to use.

Another great benefit is that it breaks down engagement by day, hour and minute so that you can see which times of the day are most effective for your audience. You’ll also be able to see which people are engaging with your tweets most frequently, which gives you some insight into who may want to follow up with them on another platform like Instagram or Facebook!

Identify your goals and measure success with KPIs

Now that you’ve set up your Twitter user account and have identified your target audience, it’s time to identify goals and measure success. Goals are what you want to achieve in a certain period of time. For example: “I want to get more followers on Twitter within two months” or “I want my followers’ engagement rate (the number of their interactions with me) to be higher than 90% during this month”. These goals should be measurable, which means that there should be a way for you to check if they have been achieved or not during the given period of time.

Your KPIs (key performance indicators) are measures that will tell whether your business is doing well or not in its marketing efforts based on the goals that were defined above. For example: number of new followers per day, number of retweets per week etc.. You can also use an engagement rate as a KPI if it is available for all social media networks where your business page is active like Facebook, Instagram etc..

The measurement system is simply how you are going measure these KPIs – tools such as Google Analytics or Socialbakers might come in handy here! If feasible use different tools so that they don’t conflict with each other when measuring different metrics (example: Facebook page likes vs web analytics). Once everything has been set up properly begin measuring both short term (daily/weekly) and long term metrics (monthly).

Look for patterns by comparing each metric’s performance between these timespans over several weeks/months until things stabilize then make adjustments accordingly

Tweet at least once a day

You wouldn’t believe how many people I’ve seen who have three, four, or even more accounts. They’re on every social media platform: Facebook, Twitter, Instagram, Snapchat (which is a little different). And you know what? It’s great! These people are getting their message out there and reaching more people than they ever could before.

But if you begin too many accounts and don’t use them enough or in the right way (i.e., spamming or ghosting), it could turn off your followers and lead to a lower number of followers overall.

Don’t be a spammer: Don’t send out too many tweets in one day and keep your tweets relevant to your business or industry. You also shouldn’t follow hundreds of users and then not interact with them—that will only look creepy! The general rule is that when someone follows someone else back on Twitter, they’ll generally follow at least 20 other accounts as well; but if you’re following hundreds of users without interacting with them at all…well…that might be why people unfollowed you in the first place!

Develop a clear brand voice and maintain it

Your brand voice is the way your business talks to customers, and it’s important for you to have a clear idea of what it is.

A strong brand voice can make all the difference in how people perceive your business—it’s the consistent tone of communication with customers, whether written or spoken. It’s not just about the words you use; it’s also about how those words are delivered and reinforced through visuals (logos, images) and actions (social media content).

It sounds simple but some businesses struggle with defining their brand voice. To help get your head around this concept, think about what makes up “the way” that you run your business:

Twitter is an effective tool for businesses. It is great for fostering communities, marketing, networking and audience building.

Twitter is a free marketing channel, where you can connect with your customers and interact with them. It is also a brilliant way to create a community around your brand.

Twitter has been used by many companies to promote their products/services. You can use Twitter to market your business, network with other businesses and people, create an audience and grow your brand presence online.


If you want to succeed with Twitter, you need to be consistent and persistent. Just like any other form of marketing, it takes time for your followers to create up, so don’t expect instant results. Also remember that every business is different, so there’s no one right way—just make sure that whatever approach works best fits your brand’s personality and goals!