If you want to learn how to get traffic from Twitter, we got you covered.
Why aren’t you getting more traffic from Twitter? It feels like no matter how many followers you get on there, it doesn’t translate to nearly as many clicks as it should, right?
Why can it feel like you’re just sort of talking to yourself?
It’s not your fault – but you can still do something about it.
So, what’s the math say? What makes Twitter such a numbers game – and how do you make it easier to win?
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Twitter users actually don’t check Twitter that much
Twitter has about 300 million monthly active users.
How many of those users check their timeline even once per day?
Actually, fewer than half – only about 44% of Twitter users check the site on a daily basis.
And you have no idea when that one time per day is going to be.
When you tweet something, it gets pushed down the timeline pretty fast! (After all, about 6000 tweets are posted every second of the day.) The odds that someone is going to log on at just the right moment to see your tweet aren’t amazing.
So what about the people who check more than once per day? It makes your odds a little better if someone checks Twitter more than once, right?
Only about 27% of Twitter users check the site more than once per day.
(Again, not a particularly inspiring number.)
And while Twitter has started experimenting with algorithms that influence what users see in their timelines, it’s still predominantly a live feed that shows you things in the order in which they were shared. (Unlike Facebook, which has a more complicated method.)
Don’t believe it? Here’s how to see for yourself inside your own Twitter profile.
Head over to your Twitter analytics dashboard and click “Tweets” in the top menu. It’ll show you your most recent updates – along with how many people saw them.
Here’s an example of the numbers you will be able to see on your Twitter analytics dashboard:
Let’s say your tweet scored 1618 impressions and 610 engagements. In that case that tweet has gained an engagement rate of 37.7 percent. Also let’s say on the day you posted that, you had 6,765 Twitter followers – so this update was seen by about 23.9% of them.
Point is, most of your followers don’t see any given tweet.
And what about the ones that do – why aren’t they clicking?
The link in that tweet above was only clicked by five out of 277 people. What gives?
Well, here’s the thing about that…
Twitter users don’t really click links that often
Not as much as you’d hope, anyway.
But don’t fear, there are strategies you can use to get people clicking those links.
How to get traffic from Twitter
Does the reluctant link clicking from Twitter users mean that sharing links is a big ol’ waste of time, though?!
Absolutely not – you have to keep the numbers in mind when you do it! Try these strategies to boost traffic to your website:
1. Distribute better links
First, make people curious.
A little curiosity gap goes a long way when you’re trying to get clicks! (Emphasis on a little. Click-bait isn’t the answer.)
Make sure that your tweets are piquing interesting – not telling the whole story. Here’s an example of how Career Contessa has mastered the art of the curiosity gap:
The 4 reasons why you really *don’t* want that work bonus https://t.co/SIQ5xlUFxMpic.twitter.com/ipIM1dMCSy
— Career Contessa (@CareerContessa) July 11, 2016
Makes you want to learn more, right?
When you write a promotional tweet, give people a clear idea of what to expect – but leave ‘em wanting a little more, too.
2. Don’t be afraid to distribute something more than once
The likely audience for any given tweet on any given day is teeny-tiny. You distribute something, and fewer than half your followers are even going to log on to Twitter that day – and who knows if it’ll be at the exact moment you tweet.
On the one hand, that’s a little frustrating – but on the other hand, it means you have the freedom to distribute something more than once, so more people can see it!
Everyone does this – even big businesses with professional social media teams.
Here’s an example from (*8*), which shared the same tweet three times in one day:
See what happened? People kept on liking and retweeting this story every time it was shared – because every time it was shared, different people saw it.
If you want to improve a tweet’s odds of being seen, don’t settle for sharing it once. If you do, you’re limiting yourself to a tiny slice of your audience!
3. Use relevant hashtags
Want the right people to notice your tweets and click on your links? Make it easy for them to discover you. Using hashtags relevant to what you are tweeting about is an easy way to do this.
Sharing a blog about a trending topic? Use the hashtags others are using when you distribute your tweet.
Don’t overdo it with the hashtags, though. There’s nothing worse than a tweet that contains more hashtags than words!
4. Pin your Tweets
Have a blog post you want people who visit your user account to read? Pin it on your user account.
That way, it will be able to stay at the top of your user account, and visitors will be able to recognize it as an crucial piece of content.
Ensure the link to your website is in your bio, too, so new visitors can figure out more about what you do when they visit your user account.
5. Write strong calls to action
So you have a link you want your followers to click on. Then tell them! It may sound like a simple solution but if you want retweets, tell your followers; if you want more traffic to your website, ask for it.
You can do this without sounding needy! Keep it cool; make it clear what you want. Here is a good example:
The tweet wants you to check out the article but doesn’t specifically say so. It is also clear that you will be able to learn something useful from reading this piece of content.
6. Know when your audience is online
Use Twitter analytics to check when your audience is online. That way, you can schedule your content to go out when they are most active and likely to see what you distribute.
7. Use threads to tease your content
A trending way to distribute content on Twitter right now is by using threads. You write a short tweet and then use the thread to distribute further info.
This is a brilliant way to build excitement about a piece of research you have completed. You can put some of the findings in the thread but encourage people to visit your site for the full article. If you tease just enough, you will be able to make people click through to your website to figure out more.
Here’s a great example of this tactic being utilized:
8. Consistency is crucial
When you distribute something from your website, it’s better to keep it the same on a regular basis. Meaning if you distribute specific types of content on specific days of the week, most of the times, you Twitter followers get used to see that content type in that day. So if you consistently post tweets, you would have a better chance of getting retweets, likes, and mentions every time you do it.
Most companies and businesses use scheduling software to make sure their Tweets are sent on-time. You may check out Twitteroid Scheduling Tool which helps you schedule your tweets for future.
Strategy makes a big difference on Twitter – but no matter how good you are at promoting yourself in 280 characters, you should never rely solely on one channel for driving traffic!
Want to learn more about how Facebook algorithms work, so you can get your posts seen more over there? Check out this behind-the-scenes breakdown. Want to see all the ingredients of an effective newsletter, which you can use to drive massive traffic numbers? Boom – here’s a guide. Every aspect of your content strategy deserves equal attention!
In the meantime, what’s your experience with Twitter traffic been like? Hard to get people from the timeline to your website? Think you’ve got a good handle on this whole thing? Distribute your take in the comments below!