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Is Twitter The Next Email Killer?

August 19, 2007

In his latest article for Fast Company Robert Scoble makes an interesting case for the latest Web 2.0 toys and how they will influence us in the years to come. Twitter gets the lion’s share of attention – that it deserves – being the fore-runner of this new online phenomenon.

The most notable insights Robert mentions are the market research and sales opportunities that can be gleaned from services like Twitter that smart marketers, entrepreneurs and big business are letting them slip by. There is one sentence paragraph six that you must read if you’re at all “into marketing.” I won’t repeat that sentence here… just like gold, if you want it you’re going to have to dig for it. You can read the full article here: The Next Email – Twitter – Jaiku – Pownce

Actually, I think that the whole of paragraph six contains important info for both users and marketers. i.e. A privacy point of view and cautionary for users and a goldmine of market research for targeted sales prospecting for business.

Let me know what you think.

Technorati Tags: twitter, sales, marketing, web2.0, research

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